Industry

Industry

CPG

Client

Client

Rick's Picks

Scope

Scope

Packaging

Rooted in Small-Town Flavor

Pickle perfect: Bringing homegrown charm and whimsy to every jar.

Crafting the packaging design for a pickle manufacturer in my hometown of Wausau, Wisconsin was a truly delightful experience. Infusing a sense of homegrown charm, I aimed to capture the playful essence of this American classic. Each label tells a story, blending the simplicity of our roots with the whimsy of a timeless favorite.

©2026 Lenn Soderlund