I'm double n Lenn.

Or just Lenn.

Or just Lenn.

ABOUT ME

I chase movement and discovery on a bike, behind a camera, or in my MGB. Alongside my wife Sarah, our kids, and our chibeagle Izzy, I’m drawn to curiosity, connection, and moments worth capturing in 35mm.

I chase movement and discovery on a bike, behind a camera, or in my MGB. Alongside my wife Sarah, our kids, and our chibeagle Izzy, I’m drawn to curiosity, connection, and moments worth capturing in 35mm.

ABOUT ME

I chase movement and discovery on a bike, behind a camera, or in my MGB. Alongside my wife Sarah, our kids, and our chibeagle Izzy, I’m drawn to curiosity, connection, and moments worth capturing in 35mm.

DESIGNIFESTO

“I was talking about my rug.”

My approach is grounded in the connective elements / systems, touchpoints, and decisions that might seem minor in isolation but create coherence when taken as a whole. I focus on building and supporting brands that feel intentional, cohesive, and lived-in.

And sure, maybe this is just an excuse to compare brand systems to a rug. But if it ties the room together, it probably matters.

My approach is grounded in the connective elements / systems, touchpoints, and decisions that might seem minor in isolation but create coherence when taken as a whole. I focus on building and supporting brands that feel intentional, cohesive, and lived-in.

And sure, maybe this is just an excuse to compare brand systems to a rug. But if it ties the room together, it probably matters.

EXPERIENCE

2020 - Current

Notable Health

Brand Designer

Remote / San Mateo, CA

2020 - Current

Notable Health

Brand Designer

Remote / San Mateo, CA

2017 - 2020

2017 - 2020

Misty Robotics

Misty Robotics

Brand Designer / Industrial Designer

Brand Designer / Industrial Designer

Boulder, CO

Boulder, CO

2016 - 2017

2016 - 2017

Nucleus Maximus

Nucleus Maximus

Packaging Designer / Illustrator

Packaging Designer / Illustrator

Boulder, CO

Boulder, CO

2013 - 2016

2013 - 2016

Inform Product Development

Inform Product Development

Industrial Designer

Industrial Designer

Madison, WI

Madison, WI

©2026 Lenn Soderlund

©2026 Lenn Soderlund

DESIGNIFESTO

“I was talking about my rug.”

My approach is grounded in those connective elements / systems, touchpoints, and decisions that might seem minor in isolation but create coherence when taken as a whole. I focus on building brands that feel intentional, cohesive, and lived-in.

And sure, maybe this is just an excuse to compare brand systems to a rug. But if it ties the room together, it probably matters.

EXPERIENCE

2020 - Current

Notable Health

Brand Designer

Remote / San Mateo, CA

2017 - 2020

Misty Robotics

Brand Designer / Industrial Designer

Boulder, CO

2016 - 2017

Nucleus Maximus

Brand Designer

Boulder, CO

2013 - 2016

Inform Product Development

Industrial Designer

Madison, WI

©2026 Lenn Soderlund