Industry

Industry

Health Tech

Client

Client

Notable Health

Scope

Scope

Branding, Illustration, Event

Healthcare brand architecture. Crafting clarity from complexity

BRAND OVERVIEW

Designing a brand that reflects the future of healthcare.

At Notable Health I shaped a brand system that reflects its AI-powered platform transforming healthcare operations. The identity, spanning logo, color, and typography, expresses a move from legacy workflows to intelligent, human-centered systems. The visual language carries across internal and external touchpoints, from Notable Connect and the flagship Noteworthy event to trade show environments, creating a cohesive presence that pairs technical precision with clarity and warmth.

EXECUTIVE SUMMIT * NOTEWORTHY

An Immersive Summit for Healthcare Transformation

Noteworthy is the annual summit hosted by Notable Health, bringing together health system leaders, operators, and innovators to explore how AI and automation are reshaping healthcare delivery. Through keynotes, case studies, and hands-on demonstrations, the event focuses on real implementation stories and measurable impact across care and operations. As Brand Designer, my role was to elevate the experience into something intentional and immersive. I developed a visual system that honored the location and surrounding environment, supported the depth and credibility of the content, and created a cohesive atmosphere across physical and digital touchpoints. The goal was to build trust with both long-standing partners and new attendees by translating complex innovation into a clear, confident, and human-centered brand experience.

INTERNAL COMPANY FORUM * CONNECT

We Align, We Experiment, We Celebrate the Work

Notable Connect is our internal pulse point. A cross-functional gathering built to align teams, share progress, and surface the challenges shaping what’s next. It creates space for connection, clarity, and collective momentum. As a brand designer, I use Connect as a creative proving ground. With lower external visibility, it allows us to stretch the brand, introduce moments of play, test new techniques, and explore fresh expressions. It’s where we build camaraderie and push the brand forward at the same time.

©2026 Lenn Soderlund