Industry

Industry

Cycling

Client

Client

Personal

Scope

Scope

Have Some Fun

Boose Boys

BRAND OVERVIEW

A yearly rebellion against adulthood fueled by friendship, tunnels, and just enough chaos.

In 2015, a motley crew of friends created the Boose Boys to reclaim their inner child by biking along Wisconsin's Elroy-Sparta Trail and staying in a small caboose along the route. What began as a whimsical escape from adult responsibilities quickly evolved into the cherished tradition. Each year, this ragtag group gathers to pedal through 3 tunnels (and back) and lush countryside, relishing the freedom to be themselves and break away from societal norms for memorable weekend getaways. REEEEE!

©2026 Lenn Soderlund