Automotive
Hagerty Media
Brand Identity, Logo Animation
Barn Find Hunter Rebrand
BRAND OVERVIEW
Every car has a story. Hagerty’s Barn Find Hunter brings hidden vehicles to light.
Sponsored by Hagerty and paired with show-host and author Tom Cotter, enthusiasts can follow along in search of buried automotive treasures to learn about vehicles of the past, as well as the alluring stories from owners. After following the show the past few years I often felt pained seeing the current logo/identity as it didn’t match the engaging cinematography, raw story-telling, and automotive beauty which are so rich. I felt this was a great opportunity to invest in designing more around a system as captivating as it’s counterparts.
BRAND CHARACTERISTICS
The Core Traits Shaping the Barn Find Hunter Brand
PATINATED Weathered, gritty, nostalgic. The identity embraces elegant deterioration and aged character, without the rust holes. AUTOMOTIVE The brand language clearly signals vehicles, ensuring an immediate connection between the show’s name and its content. TRUSTWORTHY Like Tom arriving in a classic car, the identity builds credibility through familiarity, taste, and authenticity.